Built on Values: How BIG Shows Up Every Day

At Brannon Industrial Group (BIG), our core values aren’t just statements hanging on a wall — they’re the standard we live by on every job site, in every customer conversation, and across every division of our organization. Over the past few weeks, we’ve highlighted what these values look like in action through the people who demonstrate them daily. Together, these stories reveal something bigger: a culture built on integrity, grit, and an unwavering commitment to those we serve.

Below is a full recap — a look at what defines BIG and the people who make it exceptional.

SAFETY — Protection Without Compromise

Safety is more than a requirement at BIG; it’s a responsibility. From day one, our teams understand that every task begins and ends with safety-conscious decisions. Whether we’re operating heavy equipment, handling industrial waste, or navigating complex job sites, our people remain alert, intentional, and proactive.

Our commitment to safety is woven into daily huddles, equipment checks, load planning, and transparent communication up and down the chain. Because at BIG, protecting our people, our partners, and our communities is non-negotiable.

RELENTLESSNESS — The Drive to Go Further

The BIG team is known for one thing: we don’t quit. Relentlessness shows up in the long hours, the “we’ll figure it out” mindset, and the determination to finish the job the right way — even when conditions are tough.

This value lives in the people who stay late to solve a problem, who step in without being asked, and who push through challenges with purpose. BIG grows because our people refuse to back down from the work that matters.

LOYALTY — Standing Strong Together

Loyalty at BIG means showing up — for our customers, our team, and our mission. It’s the quiet moments that speak loudest: teammates supporting one another, stepping up when someone needs help, and taking pride in the BIG name as a reflection of their own character.

Our workforce is built on unity. When one person succeeds, we all do. When one person needs backup, the team is already there. That’s loyalty, BIG-style.

Loyalty isn't just about time; it's about trust. ~Mike Susaneck, VP of Internal Operations, Premier Metal Buyers

COACHABILITY — Always Learning, Always Improving

BIG isn’t interested in perfection — we’re interested in growth. Coachability is essential to that growth.

Our strongest team members are the ones who embrace feedback, pursue training opportunities, and stay open to doing things better today than they did yesterday. This mindset fuels innovation and keeps BIG competitive in an industry that’s constantly evolving.

Coachability ensures that our workforce doesn’t just work hard — we work smarter.

Coachability is what drives our growth. The more we learn and improve our processes, the more successful our customers - and our team - become. ~Hunter Prazak, Operations Manager, Kingdom Pipe & Steel

INTEGRITY — Doing the Right Thing, Every Time

Integrity at BIG is simple: Do what you say you’ll do. Do it the right way. And do it even when no one is watching.

From accurate reporting to ethical decision-making to honest communication with customers, integrity builds trust — and trust is the backbone of our relationships. BIG is known for delivering what we promise because our people stand on principles, not convenience.

CUSTOMER 1st — Spotlight on Andrew Eckert

Of all our values, Customer 1st is the one our clients experience most directly — and few people embody it like Andrew Eckert.

Every interaction Andrew has with a customer reflects BIG’s belief that service should go beyond meeting expectations — it should exceed them. His attentiveness, industry knowledge, and consistent communication have earned customer trust time and time again.

Andrew doesn’t just answer questions; he anticipates needs. He doesn’t just complete tasks; he ensures solutions.

He represents what Customer 1st looks like in real time: responsive, reliable, and committed to doing right by the people who depend on BIG.

Andrew’s work is a reminder that customers aren’t transactions — they are relationships. And relationships only grow when they’re put first.

Living the Values That Built BIG

These six core values — Safety, Relentlessness, Loyalty, Coachability, Integrity, and Customer 1st — are more than bullet points in a handbook. They guide every decision, define every team, and shape every success story at BIG.

They represent who we are today and who we are committed to being in the future.

At Brannon Industrial Group, we don’t just talk about values. We live them. We celebrate them. And we build BIG things because of them.